Denver, Colorado (PRWEB) July 19, 2012
Last month, Indaba Group had a starring role in the launch of The Marketplace by Markdown.com, playing detectives, designers and developers in the creation of the Magento-driven site. The new Markdown.com is the second phase of the original Markdown site, and aims to showcase small businesses across the country to a whole new audience, complete with curated shops and staff picks. Handpicked by Glenn Beck and the Marketplace team, the featured small businesses represent true American values, and offer customers high-quality products they simply can’t get anywhere else. The Marketplace aims to bring Main Street directly into customer’s living rooms, back to a time when you could chat up the owner, and a handshake sealed the deal.
The previous Markdown.com site could no longer accommodate the online marketplace that the client had in mind, and a new approach was crafted. Indaba kicked off the project with an extensive discovery process that left no rock unturned, including: